With platforms like Google Ads and Microsoft Ads constantly changing, it's more important than ever to get a true read on your PPC performance.

Use our latest Google Ads Industry Benchmarks report to see how you compare to competitors and improve the metrics that matter most. You'll see the data for 20 different industries, covering:

  • Average cost per click

  • Average cost per lead

  • Average conversion rate

  • Average click-through rate

Plus, year-over-year trends and specific recommendations on how to adapt from industry experts.

Get your free copy now so you can maximize your budget and stay ahead of the curve.



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Your business growth is our goal. 

WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing platform to help you find, convert and keep customers. We create free thought leadership content to help spark inspiration, so we hope this free State of the Agency report provides just that. Enjoy!

Are you ready to learn the key Google Ads performance metrics for your industry?