More than 300 agencies gave us an insider’s view into how they price their services, what services they offer, their biggest challenges, and more. Their answers might surprise you – and they’ll definitely inform your 2024 planning and help you better understand the competitive landscape.

This year’s report features 25 data-packed pages covering the questions agencies want answered most, including:

  • What are the biggest challenges facing agencies heading into 2024?

  • How does your pricing model compare with other agencies?

  • How much time do you spend on paid search, reporting, proposals and more?


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Your business growth is our goal. 

WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing platform to help you find, convert and keep customers. We create free thought leadership content to help spark inspiration, so we hope this free State of the Agency report provides just that. Enjoy!

Ready to see how your agency peers are pricing their services?