Copywriting is all about creating marketing content that educates, entices, and engages your reader—ultimately leading them to take an action.

And to effectively persuade someone, you need to understand their motivations, their intentions, and what drives them to make a purchase or become a lead. That’s where psychology can come into play.

In this guide, we’ve identified nine psychological effects that can be infused into your copywriting to make it better—and more effective. These psychological effects, and the 26 practical ways you can use them, will help you create copy that harmonizes with your readers’ brains to deliver more attractive, enjoyable, and effective content.

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